Appendix
The archive
An index of earlier published work, 2019 to 2022, kept because the artefacts are still real.
Before SplitKit and before agents, most of my public work was built and published at AWS: vetted Solutions, reference architectures, blog posts, workshops, and video series, largely around Amazon Pinpoint, SES, and the Alexa Skills Kit. The rest of this site is about what I do now. This page indexes that earlier era; every link below points to where the work actually lives.
1.0AWS Solutions
Vetted, productised solutions published under the AWS Solutions programme, each with public source.
- Predictive Segmentation Using Amazon Pinpoint and Amazon SageMaker (source) (launch post) · A vetted AWS Solution: ML-scored customer segments feeding targeted messaging.
- Amazon Personalize Optimizer Using Amazon Pinpoint Events (source) (launch post) · Closing the loop: engagement events retraining the recommendation model that drives the next send.
- Digital User Engagement Events Database (source) · Messaging engagement events landed in a queryable database: the analytics floor under every campaign.
2.0Reference architectures and writing
- Digital User Engagement Reference Architectures · The collection I kept pointing customers at: around twenty composable patterns for Pinpoint and SES, from event processing and self-managed opt-outs to message archiving.
- Template Personalization Using Amazon Pinpoint · Per-recipient content beyond merge fields, a decade before generated-per-person was a phrase.
- Solving Abandon-Cart Scenarios with Event-Triggered Journeys · The classic engagement problem, solved with event-triggered orchestration.
- Building Unified Customer Profiles with Amazon Connect · Identity resolution across engagement and contact-centre channels.
3.0Talks, video, and workshops
- Designing Customer Communication Across Any Channel · Conference talk on designing multi-channel customer journeys.
- Amazon Pinpoint Patterns · Extending Pinpoint with ML, analytics, and mobile services via the reference architectures.
- Up and Running with Multi-Channel Messaging · Sending across channels without writing code: the operator's on-ramp.
- Alexa Developer Office Hours · The recurring live show from the Alexa evangelism year: developer questions, answered on air.
- Build an Engaging Alexa Skill (workshop) · The hands-on introductory workshop for the Alexa Skills Kit.
4.0Sample repositories
Working code published to support customer conversations, all still public on GitHub.
- Amazon-Pinpoint-ISV-Partner-Guide · Integration guide for software vendors building on Pinpoint: identity, channels, CDP patterns.
- Amazon-Pinpoint-POC · The proof-of-concept starter used in customer engagements.
- pinpoint-engagement-scoring · Scoring customers by engagement behaviour.
- amazon-pinpoint-datalake-segmentation · Driving segmentation from a data lake rather than uploaded lists.
- pinpoint-personalize-workshop · Hands-on workshop pairing Pinpoint with Amazon Personalize.
- cross-org-amazon-pinpoint · Running Pinpoint across organisational account boundaries.
- lambda-powered-pinpoint-templates · Compute-backed message templates.
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